CRAFT is high performance, high endurance brand with a strong Nordic heritage. With a passion for sports and a commitment to innovation, design and performance, CRAFT offers tools that inspire and enable success for World Champions and Everyday Heroes.
In 1973 inventor, Anders Bengtsson went out for a run outside his home in Borås, Sweden, with a set of new underwear, he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal body temperature management.
Borås, anchored in a tradition of handicraft, knitting factories and an entrepreneurial spirit, was the perfect playground for Craft. Four decades later, we continue to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.